Blog
The B2B sales blog
How to find companies with a reason to buy, the people who decide there, and how to prepare for the first call.
A separate window for every tool is outdated: connect your AI agent to Signal
Sales teams already live in ChatGPT and Claude. Signal connects to them as a connector in a couple of minutes; you build your own process in plain words, and Signal supplies companies, triggers and decision makers with a source for every fact.
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Where to find decision makers and reasons to call: Apollo, ZoomInfo, Clay and others
Apollo, ZoomInfo, Clay, 6sense, Kontur.Poisk Klientov, Seldon.Basis, DealRocket, Trigga, SellingHub and Signal. Who gives you a company database, who gives decision-maker contacts, and who tells you whom to contact this week and why.
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How to write an ICP you can actually search by
What goes into an ideal customer profile that works for prospecting and outreach, and how to draft the first one from your own site in five minutes.
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ChatGPT for account research: fine until you need to keep track
A $20 subscription is great at researching one company before a call. Once you have two hundred accounts to watch every week, the manual work starts. Here is exactly where.
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An Apollo export plus AI "personalization" is still spam
Exporting contacts and asking an AI to drop the company name into a template is fast. Recipients can tell the difference, and here is why.
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How to find the decision makers when the website only lists the CEO
Seven public sources that reveal heads of procurement, IT and operations, and how to check the person is still in the role.
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B2B sales signals: eight reasons to call a prospect now
Company events that turn a cold call into a timely one, and what to say in the first message.
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What manual account research really costs, and how to calculate it
A simple formula for sales teams, a worked example, and which part of the work you can hand to tools.